LinkedIn, now acquired by Microsoft, is well-known as the world’s largest professional network. It boasts over 400 million users with multiple new profiles being created each second. With times changing and the job market becoming ever more digital, it’s a major tool in a candidate’s search for employment, and in recruiters’ search for candidates.
Here are Extra Talent Recruitment’s top 10 tips for making the most out of your LinkedIn profile:
- Have a professional profile picture
LinkedIn profiles with photos often receive over 14x more views than profiles without one.
Remember that this is a professional network, so a smart high quality picture of how you would like to portray yourself to others is recommended. Tip – dress for the job you want, rather than the job you have.
- Search optimization
Search optimization is key for LinkedIn, especially if you are looking for employment.
The more keywords you use in your profile the more likely you are to appear in recruiters’ and employers’ searches. Your personal summary is a great place for this. Only use abbreviations if they are an industry standard, and if doubt, use both the long hand version and the abbreviation the first time it occurs – e.g. Database Administrator(DBA).
- Have a strong headline and summary
Having a good headline and summary is key. Use your headline to grab the attention of viewers of your profile, and use your summary to tell them a bit more about yourself, your skills and experience. Keywords are crucial in these areas for search optimization.
- Make your profile into your CV/resume
Completely fill out your work experience, but don’t only list your job roles and your responsibilities in them. You should also show what you have achieved at previous positions and highlight your successes. Stand out as the best.
- Show your education and qualifications
Profiles with their education on receive on average 10x more viewers, so make sure you showcase your education and your qualifications.
Endorsements are a great way of giving profile viewers a quick snapshot of your skills and abilities and a way of recruiters finding you. But make sure your endorsements are relevant to your profile and your career path.
- Don’t have an overwhelming profile
Make sure that your profile is alluring. but not overwhelming. Profiles with too much information make viewers lose interest.
- Get recommendations from previous colleagues
Recommendations are essentially a form of reference and are a great way to emphasise previous experience and teamwork. Getting some good recommendations on your profile will really make your profile stand out and look impressive. Of course behaviour breeds similar behaviour, so don’t be afraid to start the ball rolling by recommending former and current colleagues, and don’t be slow to reciprocate if they recommend you first.
- Be interactive and build your network
Connect with people you know and build on that network. Joining groups and interacting with relevant discussions are a great way to network and build your connection base. Search for former colleagues, suppliers and customers and ask them to connect. Refusals are breathtakingly rare.
- Include your contact details
You can have the best LinkedIn profile in the world but if you don’t have your contact details on your then recruiters and members won’t be able to contact you easily. Help them to help you.
Zakk Rocket is a recruitment specialist with Extra Talent Recruitment, with wide experience in both the candidate and employer side of recruitment.
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